Moonraker were commissioned by fellow Bristolians, Omni Productions, to collaborate on this TV Commercial for Vax’s new Blade.
The challenge was to bring the house to life as the Vax Blade efficiently vacuumed up the daily mess.
We worked closely with the director to choreograph a specific set allowing us to weave in photo real animations. Our on set supervision included capturing photogrammetry assets and HDRI light maps to recreate key props as fully lit and textured 3D objects exactly matching what was shot in camera.
The end result was a seamless blend of CG and live action bringing the house to life and emphasising the daily challenge of keeping it clean.
Executive Creative Director: Richard Penfold
Executive Producer: Darren Finch
Producer: Rebecca Brooks
Director: Sam Washington
VFX Executive Producer: Jon Grafton
VFX Supervisor: Jem Grimshaw
VFX Producer: Emma Kolasinska